Marketing your business with email is an art.
It's very easy to get accused of spamming
nowadays. Add to that the filters ISPs are using,
and your message may not get through.
If you do it right, email marketing can become a
very effective method of marketing your business.
Before you consider this method, there are three
tools I consider absolutely crucial to your success.
1. Educate yourself.
Get accused of spamming and you could destroy your
reputation forever.
Learn everything you can about email marketing
and implement those strategies in your marketing
campaign.
Here are two sites you can use to educate
yourself about email marketing:
Email Results - http://www.emailresults.com/ -
This site offers a newsletter, a directory of lists,
and plenty of articles.
Email Education - http://www.emaileducation.com
-
Also offers articles to help you learn how to use
email to market your business. You'll also get
information on the latest trends in email marketing
as well as the latest news.
2. Email Formatting Utility
Once you've written your email, you want to make
sure it looks professional.
Check for spelling, grammar, and punctuation
errors. Make sure it is easy to read.
You can use this utility to format your emails to
the right width. It's not perfect, but it will save
you plenty of time because you can format your text
at different widths. Overall, it does a very good
job.
http://www.jbmckee.com/formatit/index.html
3. Anti-Spam
Before you send your message out, you want to check
to make sure it can get past the filters frequently
used by ISPs.
There's a simple and easy way to check your
message. SiteSell.com has created a new feature
called Spam Check.
Basically, you can send your email as a test
message and find out how the filters rank it. Then,
you can make changes to your email before sending it
to your list.
http://spamcheck.sitesell.com
Email marketing is a time consuming process. Done
right, it can be a very lucrative tool in your
marketing arsenal. These tools will help you make
your email marketing efforts more effective.
Jinger Jarrett is a former newspaper reporter and
military journalist who learned how to do business
online the hard way. She will show you "How to
Really Start Your Business in 30 Days". Get her
free ecourse now. http://www.smallbusinesshowto.com
