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Email
Marketing 2005…Do’s & Don’ts
1.
Make sure all your email recipients are opt in or double
opt
in. This means that they have subscribed to your
ezine,
newsletter, report or e-course.
2.
Always provide an unsubscribe link
3.
Always sign each email with your name, address, company
(if
any), telephone # and email address. This will ensure
you
are never accused of spam or at least you will be
found
innocent.
4.
Keep the email short, with each paragraph 5-10 lines at
most.
People are in a hurry and they scan most email so make
sure
your email has the most important point in the first
sentence
of each paragraph.
5.
Create a compelling or interesting subject line. You
want
your email opened at the least. Good headlines aren't
hype of over-stated, simply what the benefit the reader
will
get for opening and reading your email.
6.
Format every email to 60-65 lines. This ensures your
email
won't look like:
when
you send an email
make
sure its properly formatted with 60-65 characters
per
line
with
a 'hard return' so it
looks
even and professional.
I
use a great program called Ezine Fire that has a file
and format that will scan your email for possible words
that
will
trigger filters and insert a space, apostrophe...etc
in
text or html.
You
can sign up for free at:
http://www.ezinefire.com/Home/redirect.php?master=1364
7.
I like to use P.S. in many of my email ads. People tend
to
scan and read the P.S. if nothing else :o)
8.
Try to add your personality to the email text. People
want
to associate with those that seem real and sincere.
Don't
come across another salesman trying to sell them
something.
Create good quality content and use a resource
box
that has your name, email address and a blurb about a
product
your pitching. The best way is to get them to subscribe
or
email for something free, related to the topic of your
ezine or topic.
___________________________________________________
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Highly recommended
email marketing software:
Intellicontact Pro
You can read about this
marvelous software here.
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